Indian Wedding Industry in INDIA

With each passing year, Indian weddings are getting bigger and better offering lucrative business opportunity to players involved.

Currently, the country has a population of around 1.25 billion and considering an average family with five members, there are around 250million families in India. With about one marriage per family every 20 years, the country averages roughly 10 million marriages every year.

It is also expected, the per capita income will be tripled in a couple of decades. With half of India’s population being under 29 years of age, the marriage market is set to boom like never before over the next five to ten years.

If we take the above figures, it means the Indian marriage market is around Rs 1 lakh crore to Rs 300,000 crore annually, if one crore marriages are solemnized in the country annually.

A person, in India, spends one fifth of the wealth accumulated in a lifetime on a wedding ceremony. That means, a tremendous opportunity for retailers to capitalise on.

vivaah-wedding vivaah-wedding

Wedding Revenue Module in INDIA

  • No. of Indian marriages in a year: Approx 1,00,00,000
  • Indian wedding mkt worth: Rs 100,000 to Rs 110,000 crore
  • Gold and diamond jewellery market worth: Rs 60,000 crore
  • Apparel market (wedding) worth: Rs 10,000 crore
  • Durable goods market worth: Rs 30,000 crore
  • Hotel and other wedding related mkt worth: Rs 5,000 crore
  • Pandal and venue decoration market: Worth Rs 10,000 crore
  • Favorite honeymoon destinations: Goa, Jaipur and Udaipur
  • Goa wedding cost: Between Rs 1 crore to 1.5 crore
  • Jaipur wedding cost: 1 to 2 crore
  • Wedding cost in metropolitan cities: Between Rs 25L to 70L
  • Wedding invitation card mkt : Worth Rs 10,000 crore annual
  • Bridal Mehendi market in India: Worth Rs 5000 crore
  • Item-wise expenses on Indian weddings

Brief Overview of the Group

Since its inception in 1994 by Mr. Zuzer Lucknowala and Mrs. Rachana Lucknowala, Party Cruisers Limited has been focused on planning luxury celebrations in India and worldwide. It's true that a wedding day stands out as one of the most important occasions a couple can experience in their lifetime, and we cherish the great honour and responsibility that comes along with this. Our team of talented professionals works closely with prospective couples and their families to orchestrate this momentous event own to the finest detail, ultimately expressing the unique style and signature of the couple.

From the initial conception (pre-event publicity, venue research & booking, transport, catering), to turnkey production (set-up, on-site management, staffing, stage designing, entertainment, security), to post-event support (final material distribution, delegate attendance assessment, post-event report) – we take care of everything. We incorporate originality and creativity to enhance the event experience, and create inspiring, exhilarating celebrations.

Brief Overview of the Group


Mr. Zuzer Lucknowala

Chairman & MD

He is highly motivated individual with a great understanding of the events and hospitality & catering business. He currently heads the Hospitality business of the company.

Ms. Rachna Lucknowala


She has been heading the Corporate Event and wedding business at Party Cruisers. She is an extremely creative person and has taken the events and marriage business to new highs.


Vivaah Speciality

Vivaah explores all the elements that make weddings so special & different. By tracing the romantic history of weddings from colonial times to the present suggesting ways to create a Signature Wedding.

Cater to all functions in the wedding such as:

  • Engagement
  • Sangeet
  • Mehendi
  • Youngster’s / Cocktail Parties
  • Bachelor and Hen Parties
  • The Ceremony
  • Reception

The few reasons why Vivaah gives you quality at the best rate are:

  • In house Production house
  • In house trucks & props
  • In house management & vendor team
  • In house management & vendor team
  • Creative & efficient team
Vivaah Speciality

Our Values


  • One out of every hundred weddings in India should be organized by Vivaah
  • Presence in over 100 cities in the country over the next 10 years


Provide a top quality consumer experience, with high levels of quality and operational efficiency reflecting in our Decor, Wedding services and ambience.

Our Values

Hotel Panelist Details

Our success can be measured by the fact that we are on the panel of more than sixteen five star properties.

Vivaah Franchise


  • Spend two weeks at Mumbai with the team to gain first hand understanding of the business
  • Receive necessary marketing material viz. Brochures, Pictures etc.
  • Provide two weeks training to the Franchisee/ his representative
  • Travel to and fro for the first few months to meet clients and enable closures


  • Implementation
  • Planning meetings
  • Manage day to day operations as advised by Vivaah
  • Share Enquiry and business reports on a daily basis with the head office
  • Assist with necessary pre–requisites before approaching a client to make a sales pitch for the wedding
  • Entire production team to execute the décor in franchisee city, when we have a wedding finalized
  • Assisting the franchisee at every stage on how to take any aspect forward
  • Any other services that would be required to ensure closure of business


  • Propose marketing strategies for your city market
  • Promote the Brand locally in accordance with our marketing guidelines using advertising campaigns and Public Relations initiatives
  • Manage local marketing like SMS, email and News Paper advertisements
  • Participate in National marketing campaigns.
  • Manage all marketing activities at the national level in terms of Magazine ads, Digital Marketing
  • Provide brand guidelines and advertising templates, Pictures of work done, other necessary brochures & Presentations.